This is a view of PBS's average monthly primetime reach across broadcast and digital. The steep decline in broadcast isn't surprising — that's been happening to nearly every broadcaster. What's surprising is that the digital line stays flat, instead of climbing the way the Netflix example did.
That flat line is a signal: the wealth of data available on digital platforms isn't being used to grow the audience or deepen engagement. For PBS stations that's a material loss — fewer viewers means fewer donors, which means less revenue to keep essential programming on the air.
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