When Data Doesn't drive Your Business

This is a view of PBS's average monthly primetime reach over broadcast and digital. The precipitous decline of broadcast isn't surprising - that's been happening with nearly all broadcasters. What is surprising is that the digital line stays flat, instead of increasing like the Netflix example we showed earlier.

This is an indicator that the wealth of data available on digital platforms aren't being used effectively to grow the audience and audience engagement. This represents a material loss to PBS stations - less viewers also means less donors and therefore less revenue to continue this essential programming.

Let's discuss how you can effectively leverage your data to grow your customer base and revenue. Schedule a free consultation today!